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A consumer theory of demand for the media
Mathewson, G. F. - In: The journal of business : B 45 (1972) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
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Network television pricing : a comment
Leonard, William Norris - In: The journal of business : B 42 (1969) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10002382854
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On the dual optimization of media reach and frequency
Zufryden, Fred S. - In: The journal of business : B 48 (1975) 4, pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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Television advertising : the great discount illusion, or tonypandy revisited
Blank, David M. - In: The journal of business : B 41 (1968) 1, pp. 10-38
Persistent link: https://www.econbiz.de/10001922741