Narrow search
Showing 1 - 10 of 828
Cover Image
Advertising and the residential demand for electricity
Kaserman, David L. - In: The journal of business : B 58 (1985) 4, pp. 399-408
Persistent link: https://www.econbiz.de/10001006662
Cover Image
Advertising, competition, and market share instability
Eckard, Edwin W. - In: The journal of business : B 60 (1987) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10001037642
Cover Image
Advertising, random sales response, and brand competition : some theoretical and econometric implications
Nguyen, Dung - In: The journal of business : B 60 (1987) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10001025722
Cover Image
The effect of advertising on industrial mobility, 1947-72
Hirschey, Mark - In: The journal of business : B 54 (1981) 2, pp. 329-339
Persistent link: https://www.econbiz.de/10002858857
Cover Image
Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham
Mariel, Petr; Orbe-Mandaluniz, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-673
Persistent link: https://www.econbiz.de/10002926935
Cover Image
The impact of capital structure on advertising competition : an empirical study
Grullon, Gustavo; Kanatas, George; Kumar, Piyush - In: The journal of business : B 79 (2006) 6, pp. 3101-3124
Persistent link: https://www.econbiz.de/10003420887
Cover Image
Regulation, advertising, and economic welfare
Kaserman, David L. - In: The journal of business : B 64 (1991) 2, pp. 255-267
Persistent link: https://www.econbiz.de/10001104899
Cover Image
Retail pricing and advertising strategies
Lal, Rajiv - In: The journal of business : B 67 (1994) 3, pp. 345-370
Persistent link: https://www.econbiz.de/10001167695
Cover Image
Advertising content when brand choice is a signal
Wernerfelt, Birger - In: The journal of business : B 63 (1990) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
Cover Image
Bonding and nonbonding signals of product quality
Ippolito, Pauline M. - In: The journal of business : B 63 (1990) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10001084982