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Consumers' Extent of Evaluation in Brand Choice
Murthi, B.P.S.; Srinivasan, Kannan - In: The journal of business : B 72 (1999) 2, pp. 229-256
Persistent link: https://www.econbiz.de/10007342031
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Marketing research expenditures : a decision model
Bass, Frank M. - In: The journal of business : B 36 (1963) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10001879374
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Variable pricing in oligopoly markets
Bass, Frank M.; Haruvy, Ernan; Prasad, Ashutosh - In: The journal of business : B 79 (2006) 6, pp. 2789-2809
Persistent link: https://www.econbiz.de/10003420866
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The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations
Bass, Frank M.; Russell, Thomas; Horsky, Dan - In: The journal of business : B 53 (1980) 3, pp. 51-67
Persistent link: https://www.econbiz.de/10001879483
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Incentive regulation and productive efficiency in the US telecommunications industry
Majumdar, Sumit Kumar - In: The journal of business : B 70 (1997) 4, pp. 547-576
Persistent link: https://www.econbiz.de/10001228875