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An investigation of two issues in the use of students as surrogates for housewives in consumer behavior studies
Hawkins, Del I.; Albaum, Gerald; Best, Roger - In: The journal of business : B 50 (1977) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10003465513
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Inequality in products, orders, customers, salesmen, and sales territories
Wolfe, Harry Deane; Albaum, Gerald - In: The journal of business : B 35 (1962) 3, pp. 298-301
Persistent link: https://www.econbiz.de/10003024190