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Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham
Mariel, Petr; Orbe-Mandaluniz, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-673
Persistent link: https://www.econbiz.de/10002926935
Cover Image
Nonparametric Estimation of the Effects of Advertising: The Case of Lydia Pinkham
Mariel, Petr; Orbe, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-674
Persistent link: https://www.econbiz.de/10006016111