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The role of online buying experience as a competitive advantage : evidence from third-party ratings for e-commerce firms
Kotha, Suresh; Rajgopal, Shivaram; Venkatachalam, Mohan - In: The journal of business : B 77 (2004) 2,Suppl., pp. S109-133
Persistent link: https://www.econbiz.de/10002095405
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The Role of Online Buying Experience and as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms
Kotha, Suresh; Rajgopal, Shivaram; Venkatachalam, Mohan - In: The journal of business : B 77 (2004) 2, pp. S109
Persistent link: https://www.econbiz.de/10006022977
Cover Image
The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms
Kotha, Suresh; Rajgopal, Shivaram; Venkatachalam, Mohan - In: The journal of business : B 77 (2004) 2, pp. S109
Persistent link: https://www.econbiz.de/10006022994