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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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Others' environmental concern as a social determinant of green buying
Bertrandias, Laurent; Elgaaied-Gambier, Leila - In: The journal of consumer marketing 31 (2014) 6/7, pp. 417-429
Persistent link: https://www.econbiz.de/10010459822
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Living by the numbers : understanding the "quantification effect"
Pettinico, George; Milne, George R. - In: The journal of consumer marketing 34 (2017) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011691482
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The impact of the motivation for status on consumers' perceptions of retailer sustainability : the moderating impact of collectivism and materialism
Tascioglu, Mertcan; Eastman, Jacqueline Kilsheimer; … - In: The journal of consumer marketing 34 (2017) 4, pp. 292-305
Persistent link: https://www.econbiz.de/10011691491
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Occupational dream pursuit : decision making and consumption behaviors
Kemp, Elyria; Borders, Aberdeen Leila - In: The journal of consumer marketing 34 (2017) 4, pp. 319-327
Persistent link: https://www.econbiz.de/10011691608
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Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.; Manika, Danae - In: The journal of consumer marketing 34 (2017) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
Han, C. M. - In: The journal of consumer marketing 34 (2017) 4, pp. 359-370
Persistent link: https://www.econbiz.de/10011691612
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The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita; Krystallis, Athanasios; … - In: The journal of consumer marketing 34 (2017) 3, pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
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The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina; Grigaliunaite, Viktorija - In: The journal of consumer marketing 34 (2017) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10011694825