Consumer interpretation of brand prominence signals : insights for a broadened typology
Heather M. Meyer and Danae Manika
| Year of publication: |
2017
|
|---|---|
| Authors: | Meyer, Heather M. ; Manika, Danae |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 4, p. 349-358
|
| Subject: | Impression management | Consumer behavior | Branding | Brand prominence | Conspicuous consumption | Consumer identity projects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-11-2014-1226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011691611