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Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling; Cui, Geng; Zhuang, Mengzhou; Li, Chunyu - In: The journal of consumer marketing 33 (2016) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: The journal of consumer marketing 33 (2016) 4, pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
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Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K. - In: The journal of consumer marketing 33 (2016) 4, pp. 302-310
Persistent link: https://www.econbiz.de/10011523250