Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Bing Shi (Business School, Sun Yat-sen University, Guangzhou, China), Dan Zhang (City University of New York, College of Staten Island, Staten Island, New York, USA), Hongling Xie (Temple University, Philadelphia, Pennsylvania, USA), and Yinghui Zhou (School of Management, Fudan University, Shanghai, China)
| Year of publication: |
2016
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|---|---|
| Authors: | Shi, Bing ; Zhang, Dan ; Xie, Hongling ; Zhou, Yinghui |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 4, p. 292-301
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| Subject: | Country of origin | Materialistic values | Peer pressure | Perceived social status value | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | China | Sozialer Status | Social status | Herkunftsbezeichnung | Designation of origin | Jugendliche | Youth | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2014-1045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523248