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~isPartOf:"The journal of consumer marketing"
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The journal of consumer marketing
Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
2
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10009963681
Saved in:
3
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10008408559
Saved in:
4
Relationship between intangibility and perceived risk : moderating effect of privacy, system security and general security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michael
;
Richard, …
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10009552970
Saved in:
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