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The journal of consumer marketing
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Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong
;
Kitchen, Philip J.
;
Shih Shiuan Chew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
Saved in:
2
Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation
Ong, Fon Sim
;
Kitchen, Philip J.
;
Chew, Shih Shiuan
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 507-516
Persistent link: https://www.econbiz.de/10008705092
Saved in:
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