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~isPartOf:"The journal of consumer marketing"
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Country-of-origin and brand redeployment impact after brand acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
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Country-of-origin and brand redeployment impact after brand acquisition
Lee, Hsiang-Ming
;
Lee, Ching-Chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-421
Persistent link: https://www.econbiz.de/10009965461
Saved in:
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