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Family pruchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10009552959
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 30 (2013) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 31 (2014) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Cover Image
Family purchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10009963683
Cover Image
Customer relationship management at the base of the pyramid: myth or reality?
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 30 (2013) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10010121857
Cover Image
Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-521
Persistent link: https://www.econbiz.de/10010036857