"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Tendai Chikweche and Richard Fletcher
| Year of publication: |
2014
|
|---|---|
| Authors: | Chikweche, Tendai ; Fletcher, Richard |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 1, p. 27-38
|
| Subject: | Middle class | Purchase decision making | Mittelschicht | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Afrika | Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010254014