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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
Target group
10
Viral marketing
10
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Undetermined
99
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Article
282
Book / Working Paper
2
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Article in journal
284
Aufsatz in Zeitschrift
284
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
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Language
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English
284
Author
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,932
International journal of consumer studies
766
International journal of hospitality management
725
Psychology & marketing
674
Journal of sports economics
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
542
Working paper / National Bureau of Economic Research, Inc.
460
SpringerLink / Bücher
414
NBER Working Paper
405
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
394
European Sport management quarterly : ESMQ
381
Journal of sport management : the official journal of the North American Society of Sport Management
367
The journal of brand management : an international journal
360
European journal of marketing : EJM
359
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Sport management review
339
International journal of sport management and marketing : IJSMM
335
Tourism management : research, policies, practice
331
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
315
Applied economics
306
Journal of marketing communications
305
Journal of retailing
303
Cogent business & management
300
Marketing letters : a journal of research in marketing
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
295
Journal of marketing
294
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
Journal of economic psychology : research in economic psychology and behavioral economics
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
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ECONIS (ZBW)
284
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284
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1
Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian
;
Wann, Daniel L.
;
Zapalac, Ryan K.
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
Saved in:
2
European
football
teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens
;
Bryson, Douglas
;
Flanagan, John
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 482-493
Persistent link: https://www.econbiz.de/10009681497
Saved in:
3
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
4
The ties that bind us : feelings of social connectedness in socio-emotional experiences
Stieler, Max
;
Germelmann, Claas Christian
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011629224
Saved in:
5
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
6
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
7
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
8
Family meals and identity in urban China
Yu, Hongyan
;
Veeck, Ann
;
Yu, Fang
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 505-519
Persistent link: https://www.econbiz.de/10011482232
Saved in:
9
Comparative practices of food label claims from US, EU and selected Southeast Asian countries
Lwin, May O.
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 530-541
Persistent link: https://www.econbiz.de/10011482248
Saved in:
10
Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan
Ono, Makoto
;
Ono, Akinori
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 542-550
Persistent link: https://www.econbiz.de/10011482271
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