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Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
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pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
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TARGETED ADVERTISING: THE ROLE OF SUBSCRIBER CHARACTERISTICS IN MEDIA MARKETS
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10008180179
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The intergenerational transmission of automobile brand preferences
Anderson, Soren T.
;
Kellogg, Ryan
;
Langer, Ashley
; …
- In:
The journal of industrial economics
63
(
2015
)
4
,
pp. 763-793
Persistent link: https://www.econbiz.de/10011455947
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