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~isPartOf:"The journal of product & brand management"
~person:"Alvarado-Karste, Diego"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Alvarado-Karste, Diego
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The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
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