The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Diego Alvarado-Karste and Blair Kidwell
| Year of publication: |
2022
|
|---|---|
| Authors: | Alvarado-Karste, Diego ; Kidwell, Blair |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 4, p. 637-653
|
| Subject: | Consumer behavior | Brand relationships | Brand attitudes | Brand identification | Brand rivalries | Consumer psychology | Emotions | Injustice | Resentment | Rivalries | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Emotion | Beziehungsmarketing | Relationship marketing | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2019-2573 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393667