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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Balasubramanian, Siva Kumar"
~subject:"Brand personality"
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Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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