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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand
2
Brand gender
2
Brand image
2
Brand management
2
Consumer behaviour
2
Gender
2
Geschlecht
2
Markenartikel
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Markenführung
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Markenimage
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Brand personality
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Brand sex
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Brand sexual orientation
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Cluster analysis
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Azar, Salim L.
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
3
Abratt, Russell
2
Badrinarayanan, Vishag
2
Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
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2
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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