//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Basu, Meheli"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Beziehungsmarketing
2
Consumer behaviour
2
Customer engagement
2
Konsumentenverhalten
2
Markenimage
2
Relationship marketing
2
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand engagement
1
Brand management
1
Branding
1
Consumer behavior
1
Coronavirus
1
Corporate branding
1
Covid-19
1
Covid-19 pandemic
1
Customer integration
1
Economic crisis
1
Elderly people
1
Epidemic
1
Epidemie
1
Future of consumption
1
Health crisis
1
Impact assessment
1
Kundenintegration
1
Lower-income consumers
1
Markenführung
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Network analysis
1
Older consumers
1
Pandemic
1
Private consumption
1
Privater Konsum
1
Rebranding
1
Rebranding after Covid-19
1
Wirkungsanalyse
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Basu, Meheli
Hollebeek, Linda D.
Guzman, Francisco
5
Broyles, S. Allen
2
Fetscherin, Marc
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bilgin, Pinar
1
Bilgram, Volker
1
Billore, Aditya
1
Bondesson, Niklas Vestman
1
Boulanger, Michèle
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Burnaz, Sebnem
1
Cai, Jian
1
Chang, Chia-Wen
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of consumer behaviour
1
Marketing intelligence & planning
1
The journal of services marketing
1
Tourism management perspectives : TMP
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
2
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->