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~isPartOf:"The journal of product & brand management"
~person:"Buil, Isabel"
~subject:"Virales Marketing"
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Buil, Isabel
Wallace, Elaine
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The journal of product & brand management
European journal of marketing : EJM
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Journal of advertising research
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The journal of brand management : an international journal
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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