//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Brand loyalty
2
Customer integration
2
Kundenintegration
2
Markenartikel
2
Markentreue
2
Relationship marketing
2
Social Web
2
Social web
2
Behavioral branding
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand engagement
1
Brand involvement
1
Brand love
1
Brand trust
1
Branding
1
Cognitive dissonance
1
Confidence
1
Consumer behavior
1
Consumer–brand relationship
1
Corporate Social Responsibility
1
Corporate branding
1
Corporate social responsibility
1
Emotion
1
Green marketing
1
Internet marketing
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Abratt, Russell
1
Anh Tran Tram Truong
1
Arantola, Noora
1
Basu, Meheli
1
Baxter, Stacey M.
1
Bhaduri, Gargi
1
Bilgin, Pinar
1
Burnaz, Sebnem
1
Carnevale, Marina
1
Chakravorty, Devarpan
1
Childers, Carla Y.
1
Chipp, Kerry Fiona
1
Christodoulides, George
1
Cooper, Tony
1
Cuneo, Andres
1
Dion, Paul
1
Dobele, Angela R.
1
Fuller, Rachel
1
Grimm, Pamela E.
1
Gupta, Mansi
1
Hair, Joseph F.
1
Hu, Michael Y.
1
Ilicic, Jasmina
1
Jaufenthaler, Philipp
1
Joshi, Rakesh Mohan
1
Jung, Kwon
1
Juntunen, Mari
1
Kachersky, Luke
1
Kemp, Elyria
1
Kim, Sanghee
1
Kitchen, Philip J.
1
Kulczynski, Alicia
1
Liu, Xin
1
Lopez, Pilar
1
Lowrey, Tina M.
1
Luu Trong Tuan
1
McColl, Rod
1
Nascimento, Jorge
1
Otter, Thomas
1
more ...
less ...
Published in...
All
The journal of product & brand management
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of communication management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of business & industrial marketing
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->