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~isPartOf:"The journal of product & brand management"
~person:"Esch, Franz-Rudolf"
~person:"Sattler, Henrik"
~subject:"Markenimage"
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Brand morphing across Wal-Mart...
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Esch, Franz-Rudolf
Sattler, Henrik
Guzman, Francisco
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Fetscherin, Marc
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The journal of product & brand management
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
5
Journal of business economics : JBE
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Essays on the effects of brand names and prices on consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Best practice der Markenführung
1
Brand management ; Vol. 3
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Electronic retailing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handbook on brand and experience management
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
Strategie und Technik des Automobilmarketing
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
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Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
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