Impact of symbolic product design on brand evaluations
Christian Boris Brunner (Agri-Food Economics and Social Sciences Division, University of Reading, Reading, UK), Sebastian Ullrich (Schmalkalden University of Applied Sciences, Schmalkalden, Germany), Patrik Jungen (Polaris Media, Offenbach, Germany), and Franz-Rudolf Esch (EBS Business School, EBS University for Business and Law, Oestrich-Winkel, Germany)
| Year of publication: |
2016
|
|---|---|
| Authors: | Brunner, Christian Boris ; Ullrich, Sebastian ; Jungen, Patrik ; Esch, Franz-Rudolf |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 3, p. 307-320
|
| Subject: | Brand strength | Product design | SARA model | Symbolic design | Produktgestaltung | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2015-0896 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011548914