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~isPartOf:"The journal of product & brand management"
~person:"Walsh, Gianfranco"
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Walsh, Gianfranco
Guzman, Francisco
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The journal of product & brand management
Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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European management journal
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Journal of marketing management : MM
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Electronic markets : the international journal on networked business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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