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The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David; Bozkurt, Sıddık - In: The journal of product & brand management 31 (2022) 1, pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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When does customization improve brand attitude?
Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie - In: The journal of product & brand management 32 (2023) 8, pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.; Wang, Yi-Ting; Lin, Kuan-Yu - In: The journal of product & brand management 31 (2022) 5, pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
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Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali; Liu, Hancheng - In: The journal of product & brand management 32 (2023) 2, pp. 330-342
Persistent link: https://www.econbiz.de/10013552963