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Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 31 (2022) 3, pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip; Watchravesringkan, Kittichai - In: The journal of product & brand management 25 (2016) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose; Bendixen, Michael; Abratt, Russell - In: The journal of product & brand management 26 (2017) 3, pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar; Pons, Frank; Mayrand, Marie-Eve - In: The journal of product & brand management 20 (2011) 5, pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
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Uncovering generalized patterns of brand competition in China
Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: The journal of product & brand management 23 (2014) 7, pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
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The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool - In: The journal of product & brand management 32 (2023) 4, pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
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Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika; Pillai, Sreejesh S. - In: The journal of product & brand management 26 (2017) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10011777388