Convergence and divergence in consumer behaviour: implications for global advertising
Year of publication: |
2005
|
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Authors: | Mooij, Marieke K. de |
Published in: |
Introduction to business communication. - Frankfurt am Main : Lang, ISBN 3-631-53710-7. - 2005, p. 287-307
|
Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Werbung | Advertising | International |
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