Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interaktivität in Netzwerken
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
68
Social web
68
Brand management
56
Consumer behaviour
56
Konsumentenverhalten
56
Markenführung
56
Internet marketing
43
Online-Marketing
43
Brand image
39
Markenimage
39
Beziehungsmarketing
32
Brand
32
Relationship marketing
32
Markenartikel
31
Social media
30
Viral marketing
17
Virales Marketing
17
Customer integration
9
Emotion
9
Kundenintegration
9
Brand loyalty
8
Brand love
7
Consumer engagement
7
Facebook
7
Brand communities
6
Markentreue
6
Brand engagement
5
Luxury goods
5
Luxusgüter
5
Online retailing
5
Online-Handel
5
Brand co-creation
4
Online brand community
4
Social network
4
Soziales Netzwerk
4
Word-of-mouth
4
Advertising effects
3
Brand community
3
Brand trust
3
Celebrity endorsement
3
more ...
less ...
Online availability
All
Undetermined
56
Free
1
Type of publication
All
Article
67
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
68
Author
All
Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Adams, Frank G.
1
Amelia, Maria Veronica
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Breazeale, Michael
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Buil, Isabel
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chauhan, Kalpana
1
Chen, Huan
1
Chen, Tom
1
Chipp, Kerry Fiona
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Cicek, Mesut
1
Cooper, Tony
1
Cova, Bernard
1
Czarnecka, Barbara
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
177
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Springer eBook Collection
92
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
70
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
57
Corporate communications : an international journal
56
Journal of organizational computing and electronic commerce
56
more ...
less ...
Source
All
ECONIS (ZBW)
68
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
3
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
4
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
5
Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.
;
Pounders, Kathrynn R.
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
Saved in:
6
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
7
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
8
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
9
Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
Saved in:
10
Social network sites : early adopters' personality and influence
Lynn, Theo
;
Muzellec, Laurent
;
Caemmerer, Barbara
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10011666444
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
