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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Journal of business research : JBR
454
Technological forecasting & social change : an international journal
270
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
192
Iranian economic review : journal of University of Tehran
162
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Tourism management : research, policies, practice
126
CESifo working papers
124
Journal of management information systems : JMIS
115
International journal of business information systems : IJBIS
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Springer eBook Collection
97
Business horizons
94
NBER working paper series
92
International journal of advertising : the review of marketing communications
86
International journal of hospitality management
86
Psychology & marketing
86
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Defence and peace economics
82
Electronic commerce research
82
Working paper / National Bureau of Economic Research, Inc.
78
Journal of internet commerce
77
Management information systems : mis quarterly
77
Cogent business & management
75
Discussion paper series / IZA
75
Discussion papers / CEPR
75
Journal of marketing management : MM
73
Journal of travel and tourism marketing
72
Journal of information & knowledge management : JIKM
70
Journal of promotion management : innovations in planning and applied research
70
NBER Working Paper
68
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
68
International journal of electronic commerce : IJEC
65
International journal of electronic marketing and retailing : IJEMR
65
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ECONIS (ZBW)
69
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1
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
4
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
5
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
6
Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.
;
Pounders, Kathrynn R.
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
Saved in:
7
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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8
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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9
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
10
Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
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