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~isPartOf:"The journal of product & brand management"
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Brand management
3
Markenführung
3
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2
Markenimage
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Artificial intelligence
1
Authenticity
1
Beziehungsmarketing
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Baumgarth, Carsten
4
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2
Henseler, Jörg
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Kristal, Samuel
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The journal of product & brand management
Journal of business research : JBR
25
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
17
International journal of forecasting
13
Internetökonomie und Hybridität
10
Journal of Business Research
10
SpringerLink / Bücher
10
Handbuch Kunst-Unternehmens-Kooperationen
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of retailing
9
Springer eBook Collection / Business and Economics
8
Journal of marketing management : MM
7
Transfer : Zeitschrift für Kommunikation und Markenmanagement
7
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
6
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
5
European journal of marketing : EJM
5
General Economics and Teaching
5
Interfaces : the INFORMS journal on the practice of operations research
5
Journal of Product & Brand Management
5
Journal of service research : JSR
5
Working Paper
5
Arbeitspapiere der Nordakademie
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Working Papers / Wirtschaftswissenschaftliche Fakultät, Westfälische Wilhelms-Universität Münster
4
Arts marketing : an international journal ; AM
3
Die Betriebswirtschaft : DBW
3
European Journal of Marketing
3
International journal of arts management
3
Journal of marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Quarterly journal of business and economics : QJBE
3
Research
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
2
Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 487-498
Persistent link: https://www.econbiz.de/10010217469
Saved in:
3
Sales force impact on B-to-B brand equity: conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 487-499
Persistent link: https://www.econbiz.de/10009333206
Saved in:
4
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
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