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Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-422
Persistent link: https://www.econbiz.de/10008772550
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Guest editorial: branding and society : the social, cultural and financial impacts of brands in the twenty-first century
Lim, Ming; Abimbola, Temi - In: The journal of product & brand management 19 (2010) 6, pp. 388
Persistent link: https://www.econbiz.de/10008772557
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Branding and society : the social, cultural and financial impacts of brands in the twenty-first century
Abimbola, Temi (contributor) - 2010
Persistent link: https://www.econbiz.de/10008772558
Cover Image
Conceptualising the notion of corporate brand covenant
Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-423
Persistent link: https://www.econbiz.de/10008704829