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~isPartOf:"The journal of product & brand management"
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Brand management
386
Markenführung
386
Consumer behaviour
287
Konsumentenverhalten
287
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Internet marketing
46
Online-Marketing
46
Advertising effects
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Werbewirkung
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Brand loyalty
33
Marketing management
32
Marketingmanagement
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Emotion
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Luxury goods
25
Luxusgüter
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Markentreue
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Social media
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Corporate Social Responsibility
21
Corporate social responsibility
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Virales Marketing
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Brand extension
16
Brand love
16
Confidence
16
Markentransfer
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Personality psychology
16
Persönlichkeitspsychologie
16
Vertrauen
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Brand trust
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Corporate reputation
15
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Balasubramanian, Siva Kumar
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Centeno-Velázquez, Edgar
2
Coker, Kesha K.
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
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The journal of product & brand management
Journal of business research : JBR
699
The journal of brand management : an international journal
557
SpringerLink / Bücher
458
Journal of retailing and consumer services
293
Discussion paper / Centre for Economic Policy Research
215
NBER working paper series
195
Journal of economic theory
192
Journal of economic behavior & organization : JEBO
164
Working paper / National Bureau of Economic Research, Inc.
163
Europäische Hochschulschriften / 5
159
NBER Working Paper
154
Management science : journal of the Institute for Operations Research and the Management Sciences
153
Economics letters
152
CESifo working papers
141
European journal of marketing : EJM
138
Gabler Edition Wissenschaft
136
Industrial marketing management : the international journal for industrial and high-tech firms
129
Psychology & marketing
126
The journal of corporate finance : contracting, governance and organization
126
Journal of marketing communications
123
International journal of hospitality management
120
Discussion paper series / IZA
115
Games and economic behavior
115
Journal of advertising research
110
Journal of strategic marketing
110
Springer eBook Collection
110
Asia Pacific journal of marketing and logistics
108
Journal of marketing management : MM
107
Journal of business ethics : JOBE
106
Marketing intelligence & planning
105
Research
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
The Rand journal of economics
102
Journal of banking & finance
98
Journal of financial economics
95
Cogent business & management
93
The IUP journal of brand management : IJBRM
93
Journal of promotion management : JPM
91
Innovatives Markenmanagement
86
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ECONIS (ZBW)
388
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388
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1
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
4
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
5
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
6
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
7
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
8
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
9
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
10
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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