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The journal of product & brand management
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Journal of food products marketing
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
2
Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
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