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Consumer behaviour
393
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Brand management
285
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Brand image
243
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
3
Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Christodoulides, George
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Hollebeek, Linda D.
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Kaltcheva, Velitchka D.
2
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2
Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
2,080
Journal of retailing and consumer services
2,002
International journal of consumer studies
771
International journal of hospitality management
745
Psychology & marketing
672
NBER working paper series
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
567
Working paper / National Bureau of Economic Research, Inc.
505
NBER Working Paper
446
Management science : journal of the Institute for Operations Research and the Management Sciences
417
Asia Pacific journal of marketing and logistics
404
European Journal of Marketing
374
Journal of Consumer Marketing
366
The journal of brand management : an international journal
361
European journal of marketing : EJM
358
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
340
Journal of travel and tourism marketing
340
Technological forecasting & social change : an international journal
329
Journal of marketing management : MM
326
Journal of international consumer marketing
323
Tourism management : research, policies, practice
315
The international review of retail, distribution and consumer research
311
Journal of marketing
307
Cogent business & management
306
International journal of retail & distribution management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Marketing letters : a journal of research in marketing
301
Journal of fashion marketing and management
300
Journal of marketing communications
299
Journal of the Academy of Marketing Science
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
297
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Electronic commerce research
274
International journal of contemporary hospitality management
274
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ECONIS (ZBW)
398
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398
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1
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
2
Drivers of brand trust in internet retailing
Ruparelia, Nimisha
;
White, Lesley
;
Hughes, Late
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
Saved in:
3
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
4
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
5
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
6
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
7
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
8
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
9
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba
;
Dursun, Yunus
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Saved in:
10
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
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