Antecedents of intention to purchase mass customized products
Year of publication: |
2011
|
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Authors: | Tang, Zhongjun ; Luo, Jianghong ; Xiao, Juan |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 4, p. 316-326
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Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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