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~isPartOf:"The journal of product & brand management"
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Brand management
386
Markenführung
386
Consumer behaviour
288
Konsumentenverhalten
288
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Internet marketing
46
Online-Marketing
46
Brand loyalty
33
Advertising effects
32
Marketing management
32
Marketingmanagement
32
Werbewirkung
32
Emotion
31
Luxury goods
25
Luxusgüter
25
Markentreue
25
Social media
24
Corporate Social Responsibility
21
Corporate social responsibility
21
USA
21
United States
20
Viral marketing
19
Virales Marketing
19
Confidence
17
Vertrauen
17
Brand extension
16
Brand love
16
Corporate reputation
16
Firmenimage
16
Markentransfer
16
Personality psychology
16
Persönlichkeitspsychologie
16
Brand trust
15
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383
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Article in journal
391
Aufsatz in Zeitschrift
391
Collection of articles of several authors
7
Sammelwerk
7
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English
392
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
Henseler, Jörg
2
Herstein, Ram
2
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Published in...
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The journal of product & brand management
Journal of business research : JBR
959
Industrial marketing management : the international journal for industrial and high-tech firms
919
Bangladesh journal of political economy
688
International journal of production economics
581
The Bangladesh development studies : the journal of the Bangladesh Institute of Development Studies
565
The journal of brand management : an international journal
560
SpringerLink / Bücher
543
International journal of production research
447
Journal of retailing and consumer services
399
Journal of fashion marketing and management
398
The journal of business & industrial marketing
352
European journal of operational research : EJOR
268
Journal of purchasing and supply management
194
Policy research working paper : WPS
166
IZA Discussion Papers
164
European journal of marketing : EJM
157
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
157
World Bank E-Library Archive
152
Springer eBook Collection
150
International journal of procurement management
149
Gabler Edition Wissenschaft
148
NBER working paper series
148
Asia Pacific journal of marketing and logistics
146
Discussion paper series / IZA
146
Transportation research / E : an international journal
145
MPRA Paper
142
Journal of business-to-business marketing
140
International journal of consumer studies
137
International journal of logistics systems and management
137
Journal of strategic marketing
136
Journal of marketing management : MM
132
Psychology & marketing
132
Journal of the Academy of Marketing Science
130
NBER Working Paper
128
Working paper / National Bureau of Economic Research, Inc.
128
Marketing intelligence & planning
127
International journal of hospitality management
126
Research report / Bangladesh Institute of Development Studies
126
Journal of marketing
125
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ECONIS (ZBW)
392
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1
Predicting adolescents'
apparel
brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
Saved in:
2
An expansion of the brand and message framing effects on smart health-care
clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
3
Gender differences in information processing and transparency : cases of
apparel
brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
4
Do university trademarks matter? : interaction between university-related
apparel
style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
5
Sources of equity in
fashion
markets
Calvo Dopico, Domingo
;
Calvo Porral, Cristina
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 391-403
Persistent link: https://www.econbiz.de/10009682701
Saved in:
6
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
7
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
8
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
9
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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