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~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Working paper / Indian Institute of Management, Ahmedabad
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Industrial marketing management : the international journal for industrial and high-tech firms
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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IIM Ahmedabad Working Paper Series WP 2022-04-01
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An alternative measure of relative brand attitudes
Ishida, Chiharu
;
Taylor, Steven A.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10009625070
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An alternative measure of relative brand attitudes
Ishida, Chiharu
;
Taylor, Steven A.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 317-328
Persistent link: https://www.econbiz.de/10010011432
Saved in:
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