An alternative measure of relative brand attitudes
Year of publication: |
2012
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Authors: | Ishida, Chiharu ; Taylor, Steven A. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 5 (17.8.), p. 317-328
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Saved in:
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