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Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
Jeon, Hye-Jin - In: The journal of product & brand management 31 (2022) 8, pp. 1180-1195
Persistent link: https://www.econbiz.de/10013429166
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The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong; Oh, Kyung Wha - In: The journal of product & brand management 31 (2022) 8, pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting; Xu, Yuanping; Wang, Lijia - In: The journal of product & brand management 33 (2024) 1, pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
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Speaking candidly : how managers' political stances affect consumers' brand attitudes
Leak, Roland L.; Woodham, Omar P.; McNeil, Kimberly R. - In: The journal of product & brand management 24 (2015) 5, pp. 494-503
Persistent link: https://www.econbiz.de/10011443031
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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan - In: The journal of product & brand management 31 (2022) 6, pp. 899-937
Persistent link: https://www.econbiz.de/10013407571