//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An Empirical Study of Word-of-...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
293
Markenführung
293
Brand image
247
Markenimage
247
Brand
176
Markenartikel
174
Beziehungsmarketing
102
Relationship marketing
102
Social Web
68
Social web
68
Internet marketing
52
Online-Marketing
52
Luxury goods
35
Luxusgüter
35
Advertising effects
34
Emotion
34
Werbewirkung
34
Brand loyalty
33
Preismanagement
31
Pricing strategy
31
Social media
30
Viral marketing
29
Virales Marketing
29
Marketing management
27
Marketingmanagement
26
Markentreue
25
Personality psychology
20
Persönlichkeitspsychologie
20
Confidence
19
Vertrauen
19
Customer satisfaction
18
Kundenzufriedenheit
18
USA
18
Consumer behavior
17
Product quality
17
Produktqualität
17
United States
17
Brand love
16
more ...
less ...
Online availability
All
Undetermined
242
Free
11
Type of publication
All
Article
401
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
406
Aufsatz in Zeitschrift
406
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
Language
All
English
407
Author
All
Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
2,246
Journal of retailing and consumer services
1,994
NBER working paper series
906
International journal of hospitality management
794
International journal of consumer studies
788
Working paper / National Bureau of Economic Research, Inc.
765
Psychology & marketing
722
NBER Working Paper
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
SpringerLink / Bücher
515
Technological forecasting & social change : an international journal
445
Tourism management : research, policies, practice
418
Asia Pacific journal of marketing and logistics
412
Management science : journal of the Institute for Operations Research and the Management Sciences
408
The journal of brand management : an international journal
384
European Journal of Marketing
376
Journal of marketing research : JMR
375
Journal of travel and tourism marketing
374
European journal of marketing : EJM
371
Journal of Consumer Marketing
369
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing management : MM
352
Journal of marketing communications
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Journal of marketing
334
Cogent business & management
332
Journal of international consumer marketing
331
Journal of retailing
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Marketing letters : a journal of research in marketing
306
Journal of fashion marketing and management
302
Journal of the Academy of Marketing Science
302
International journal of contemporary hospitality management
299
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
298
Marketing intelligence & planning
297
International journal of retail & distribution management
294
The journal of consumer marketing
294
more ...
less ...
Source
All
ECONIS (ZBW)
407
Showing
81
-
90
of
407
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
The effect of corporate political advocacy on brand perception : an event study analysis
Klostermann, Jan
;
Hydock, Chris
;
Decker, Reinhold
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 780-797
Persistent link: https://www.econbiz.de/10013407541
Saved in:
82
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
83
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
84
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
85
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
86
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
87
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
88
Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.
;
Rothenberger, Sandra
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
Saved in:
89
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
90
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->