Club Med: coping with corporate brand evolution
Year of publication: |
2010
|
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Authors: | Quester, Pascale G. ; Fleck, Nathalie |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 2, p. 94-102
|
Subject: | Club Méditerranée <Paris> | Tourismuswirtschaft | Tourism industry | Markenführung | Brand management | Markenarchitektur | Brand architecture | Organisatorischer Wandel | Organizational change | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
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