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Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559
Persistent link: https://www.econbiz.de/10008097824
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Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market
Franke, Nikolaus; Piller, Frank - In: The journal of product innovation management : an … 21 (2004) 6, pp. 401-415
Persistent link: https://www.econbiz.de/10006242591
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Finding Commercially Attractive User Innovations: A Test of Lead-User Theory link rid="fn1">*
Franke, Nikolaus; von Hippel, Eric; Schreier, Martin - In: The journal of product innovation management : an … 23 (2006) 4, pp. 301-315
Persistent link: https://www.econbiz.de/10007266940
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Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment
Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1032
Persistent link: https://www.econbiz.de/10008711715