Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment
| Year of publication: |
2010
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| Authors: | Franke, Nikolaus ; Schreier, Martin |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 7, p. 1020-1032
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