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~isPartOf:"The journal of product innovation management : an internat. publication of the Product Development & Management Association"
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
33
Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research
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From Little's law to marketing science : essays in honor of John D.C. Little
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Economic inquiry : journal of the Western Economic Association International
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Harvard-Business-Manager : das Wissen der Besten
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing letters : a journal of research in marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The virtual customer
Dahan, Ely
;
Hauser, John R.
- In:
The journal of product innovation management : an …
19
(
2002
)
5
,
pp. 332-353
Persistent link: https://www.econbiz.de/10006262535
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2
Metrics thermostat*
Hauser, John R.
- In:
The journal of product innovation management : an …
18
(
2001
)
3
,
pp. 134-153
Persistent link: https://www.econbiz.de/10006276625
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3
Integrating R&D and Marketing: A Review and Analysis of the Literature
Griffin, Abbie
;
Hauser, John R.
- In:
The journal of product innovation management : an …
13
(
1996
)
3
,
pp. 191-215
Persistent link: https://www.econbiz.de/10007312515
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