Integrating R&D and Marketing: A Review and Analysis of the Literature
Year of publication: |
1996
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Authors: | Griffin, Abbie ; Hauser, John R. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 13.1996, 3, p. 191-215
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