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Developing and using forecasting models of consumer durables : the case of color television
Bayus, Barry L. - In: The journal of product innovation management : an … 6 (1989) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001071290
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Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L. - In: The journal of product innovation management : an … 4 (1987) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
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Redesigning product lines with conjoint analysis : how Sunbeam does it
Page, Albert L. - In: The journal of product innovation management : an … 4 (1987) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10001045984
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New venture performance in China, Japan, and the United States : the impact of formalized market information processes
Kawakami, Tomoko; MacLachlan, Douglas L.; Stringfellow, Anne - In: The journal of product innovation management : an … 29 (2012) 2, pp. 275-287
Persistent link: https://www.econbiz.de/10009504611