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Developing and using forecasting models of consumer durables : the case of color television
Bayus, Barry L. - In: The journal of product innovation management : an … 6 (1989) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001071290
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Success factors in product innovation : a selective review of the literature
Johne, Frederick Axel - In: The journal of product innovation management : an … 5 (1988) 2, pp. 114-128
Persistent link: https://www.econbiz.de/10001071322
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Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L. - In: The journal of product innovation management : an … 4 (1987) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
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Redesigning product lines with conjoint analysis : how Sunbeam does it
Page, Albert L. - In: The journal of product innovation management : an … 4 (1987) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10001045984
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Opportunities for innovation in social media analytics
Moe, Wendy W.; Schweidel, David A. - In: The journal of product innovation management : an … 34 (2017) 5, pp. 697-702
Persistent link: https://www.econbiz.de/10011803487
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Leveraging social network sites in new product development : opportunity or hype?
Roberts, Deborah L.; Candi, Marina - In: The journal of product innovation management : an … 31 (2014), pp. 105-117
Persistent link: https://www.econbiz.de/10010437210
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Consumer research to focus R & D projects
Hauser, John R. - In: The journal of product innovation management : an … 1 (1984) 2, pp. 70-84
Persistent link: https://www.econbiz.de/10002844262
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How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling; Finn, Adam - In: The journal of product innovation management : an … 27 (2010) 2, pp. 238-252
Persistent link: https://www.econbiz.de/10003946161
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Using exploratory and exploitative market learning for new product development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10003980064
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Procedural justice climate in new product development teams : antecedents and consequences
Akgün, Ali E.; Keskin, Halit; Byrne, John C. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1096-1111
Persistent link: https://www.econbiz.de/10008736781